Thursday, July 3, 2008

Elevator Pitch

You know how it goes ... you are in the elevator and just as you are about to close the doors the CEO jumps in (or someone senior in the company). They say something like the following:
'Hi I don't think we have met before... who are you?
You've got just about enough time to say:
  • who you are
  • what you do
  • why you are there, and
  • the value you bring
The last one is the critical one. You leave them with the information you want them to have. Think about how you come across as a coach, trainer, or any business person providing solutions. Credibility in a nutshell is critical...

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